Fall:
Portal - rocked (the best credits ever).
Halo 3 - fun
Halo 3 - ad campaign - unadulterated cool
Bungie taking over the world - well... only if they ditch Microsoft's "flagship" responsibility (being flagship evidently means you must spend millions refining the play-experience... at the cost of trimming extra levels)... on the other hand... they did pull a matrix-RE* and just like the movie there was not enough content.
Bioshock - System Shock 2 - cyberpunk + steam. a bit "shallower" (missing classes).
Still upcoming:
Mass effect
Guitar Hero 3
a plethora of other titles I've forgotten that PA will do more justice to than I.
